Marketing Manager – Innovation

Marketing Manager – Innovation

Website Kicking Horse Coffee

Wake Up & Kick Ass

YOUR DAILY MISSION:  Bring our brand to the world through innovative product development!

WHO ARE WE?

We’ve been making kick-ass coffee for over 25 years. We’re Canada’s #1 selling Whole Bean coffee. All our coffee is 100% Organic and Fairtrade, roasted right in the Canadian Rocky Mountains smack dab in the middle of nowhere.

And it’s not just our coffee that’s good. We were named the Best Workplace in Canada by Great Place to Work in 2018. We work hard and have fun. That’s how we roll. It’s part of how we wake up the world.

WHO ARE YOU?

You love innovation. You love brand. You love insights. You’re passionate about sustainability. You know how to bring these all together to support marketing initiatives. And this ain’t your first rodeo! You’ve led successful brand projects before. Innovation and product development is your jam. Maybe you’re so good because of how much planning and intention you put into your work. You’re collaborative, organized and prepared all while being innovative and adaptable too. You learn quickly, absorbing info like a sponge, and you set out to deliver kick-ass projects and tasks on time, every time. Woah, is this…fate?

WHAT WILL YOU DO?

Bring our Kicking Horse Coffee brand to the world through exciting strategic innovation projects. Help distill our strong foundation of sustainability initiatives into a consumer-led sustainability strategy and communication plan. You will work with our marketing team to develop and execute strategic plans, analyze insights, and provide support to our sales and marketing teams. You will lead cross functional teams to ensure our priority projects stay on track. Using your smart-ass branding skills, insight experience, intentional planning, and a hint of cheekiness, you will be responsible for the following:

RESPONSIBILITIES

Brand, Innovation & Sustainability Strategy and Development

  • Contribute to the development and execution of disruptive brand, innovation and sustainability strategies aligned with company goals.
  • Develop and own a 3–5-year pipeline of innovation and expansion opportunities (i.e. new products, new channels, new markets, etc.).
  • Lead innovation projects from start-to-finish, engaging internal and external stakeholders along the way to deliver kick-ass results.
  • Lead sustainability communication planning including evergreen platform development, new product launch campaigns and integration with brand communications.
  • Assist in creating and maintaining brand guidelines to ensure consistent messaging across all channels.

Cross-Functional Leadership

  • Inspire and motivate a matrixed project team to deliver against key priorities, ensuring alignment and effective execution of marketing initiatives.
  • Support the overall marketing strategy by coordinating with internal teams and external partners including collaboration with Lavazza North America and Headquarters.

Agency Management

  • Write clear and focused briefs that will inspire our agency teams to deliver strategically sound and remarkable creative/communications.
  • Lead packaging design and development from brief to final proof approvals.
  • Collaborate with the internal marketing team and external agency team to plan and execute campaigns across various channels (digital, traditional, social, etc.).
  • Monitor campaign performance, analyze key metrics, and provide insights for optimization.

Market Research and Analysis

  • Conduct market research to identify consumer trends, competitive landscapes, and potential opportunities.
  • Analyze consumer behavior, industry trends, and market conditions, drawing insights to inform marketing strategies and plans.

Budget Management

  • Assist in developing and managing marketing budgets.
  • Monitor expenditures, ensure cost-effectiveness, and provide financial insights for budget optimization.
     

QUALIFICATIONS

  • Education in Marketing, Business, or related field.
  • 3+ years of experience in marketing, within the CPG industry, working on well-known and loved brands; preference will be given to candidates who have led both brand and innovation strategy and execution.
  • Strong understanding of marketing principles, consumer behavior, and market trends.
  • Proven experience in new product development, leading all stages from concept to execution.
  • Exposure to sustainability initiatives would be considered an asset.
  • 1-2 years of experience with market research tools and techniques (i.e. Nielsen, Precima).

CULTURE CHARACTERISTICS

LOVE You bring fun to the workplace. You actively build remarkable relationships and foster a positive team and collaborative work environment. You bring care and empathy to your interactions and welcome everyone to the team.

AWAKE You are resourceful and proactive in solving problems. You are enthusiastic about the coffee industry, have a passion for innovative brand building and stay updated on industry trends.

INTENTIONAL You plan your work and work your plan. You’re adaptable and able to thrive in a fast-paced environment. You sweat the small stuff and annihilate mediocrity with a strong attention to detail. You’ve been told you are a natural leader: you possess strong organizational leadership and project management abilities.

SOPHISTICATED You have excellent analytical skills with the ability to interpret data and draw actionable insights. You are results-oriented and driven to achieve goals. You are constantly looking for ways to be more efficient. You have outstanding verbal, written, and presentation skills.

COURAGEOUS You stay calm and carry on. You are professional and able to remain calm when things hit the fan. You’ve got grit and are a roll-up-your-sleeves kinda person.

PERKS TO PIQUE YOUR INTEREST

When individuals thrive, communities thrive. And we are here to help that happen. The following perks and programs have been designed with intention, to ensure our people prosper.

  • The Dough: This annual salary, depending on experience, is $85,000-$90,000.
  • Comprehensive Benefits: Designed to support employee wellness and mental health, our benefits program is as full as our mugs! In addition to our standard medical and dental coverage, we offer:
  • $700 wellness and recreation allowance annually.
  • $2,000 flexible paramedical services coverage per year.
  • A whole heck of a lot of time off including 4 weeks of paid vacation after one year of work.
  • Celebrate your birthday with a paid day off and a $100 gift certificate to your local business of choice.
  • Access to emergency or crisis support through our Employee & Family Assistance Program.
  • Mug Fillers: Damn good discounts on coffee beans and have all the caffeine you will need to keep you fuelled onsite. These benefits include discounted beverages, food, and merchandise in the Café.
  • Community Giving: Our Dream Fund provides Kicking Horse Coffee dreamers with financial funding to put towards community projects.
  • Continued Education: All employees have access to world-class, online learning through our partnership with Harvard ManageMentor.
  • Exceptional Human Beans: Working with a kick-ass team? We think that is the best perk of all. Our crew of coffee lovers love what they do and are great at it too!

HOW TO APPLY

Sound like your cuppa? You seem like a mover-and-a-shaker. You should probably apply. Create your account with our candidate portal (through Get Hired) and submit your resume and application form. Since you’re more than just a resume, please be prepared to answer a few questions about yourself including:

  1. Tell us one thing about yourself we would not find on your resume.
  2. Why do you want to work with us?
  3. What does Fairtrade and Organic mean to you?

SPIRIT OF LOVE

Love means welcoming everyone to ensure an inclusive place for all. We seek team members from all walks of life, backgrounds, and cultures.

To apply for this job please visit easyapply.co.